What it costs
There are two separate costs when you use KiliChat:
- Your KiliChat plan: a monthly fee you pay to Digital Tamila for the software, setup and support.
- Meta's message charges: what WhatsApp itself charges for some messages. Meta bills your own card directly. KiliChat never resells messages or adds anything on top.
How much is a KiliChat plan?
| Starter | Growth | Pro | |
|---|---|---|---|
| Price | ₹999 / month | ₹2,499 / month | ₹4,999 / month |
| WhatsApp numbers | 1 | 1 | Up to 3 |
| Team members | Up to 2 | Up to 5 | Unlimited |
| Messages | Unlimited | Unlimited | Unlimited |
| Shared inbox, notes and quick replies | ✓ | ✓ | ✓ |
| Broadcasts and templates | ✓ | ✓ | ✓ |
| Contacts, tags and CSV import | ✓ | ✓ | ✓ |
| Chatbot flows | ✓ | ✓ | |
| Scheduled broadcasts | ✓ | ✓ | |
| Chatbots built for you | ✓ | ||
| Free setup and training | ✓ | ✓ | ✓ |
| Support | Priority WhatsApp |
See kilichat.com/pricing for the latest plans. Your exact price is agreed with us, and may include a discount or a custom plan.
Is there a setup fee or a contract?
No setup fee: we connect your number, import your contacts and help you create your first templates for free on every plan. Plans are monthly, and you can upgrade, downgrade or cancel whenever you like. You can also pay every 3 months or every year if you prefer.
How do I pay for my plan?
Message us on WhatsApp to choose a plan. We send you a way to pay, such as UPI, bank transfer or a payment link. You don't pay inside the KiliChat app.
We keep track of your plan, renewal date and payments on our side. Before your renewal is due, we may send you a friendly reminder on WhatsApp. If you need a receipt, just ask.
More in Plans, billing and usage.
What does Meta charge for?
Meta charges for each template message that is delivered. The price depends on the template's category and the customer's country.
| Message | Who pays | Cost in India |
|---|---|---|
| Replies within 24 hours of the customer's last message (text, photos, documents) | Nobody | Free |
| Utility templates (order updates, reminders, alerts) | You, to Meta | A few paise each. Free if sent while the customer's 24-hour window is open. |
| Authentication templates (login codes, OTPs) | You, to Meta | A few paise each |
| Marketing templates (offers, announcements) | You, to Meta | The highest rate, up to about a rupee each |
Meta sets these rates and changes them from time to time. See Meta's pricing page for today's exact rates for India and other countries.
Ways to keep Meta's charges low
- Reply quickly while the 24-hour window is open: replies are free.
- Ask customers to message you first, for example with a "Chat on WhatsApp" link or QR code on your bill or website.
- Send broadcasts to a focused segment instead of everyone.
- Use Utility templates only for real updates, and Marketing for promotions. Meta checks the category.
How does Meta bill me?
You add a debit or credit card to your WhatsApp account in WhatsApp Manager (on Meta's Business site). Meta charges that card for your message charges, usually once a month or when you reach a set amount. Invoices come from Meta, not from KiliChat.
Until a payment method is added, Meta won't deliver messages you start (templates and broadcasts). Replies to customers still work. See Connecting a WhatsApp number.
How can I see what I've sent and what Meta will charge?
Admins can open Usage in the left sidebar. It shows, for each month and each number:
- messages sent and received, and how many were delivered and read;
- how many Marketing, Utility and Auth messages Meta charged for, and how many were Free;
- an Est. cost, if the KiliChat team has entered Meta's current rates.
This is an estimate to help you plan. The real amount is on Meta's invoice. See Plans, billing and usage.
Does KiliChat charge more if I send more?
No. Messages are unlimited on every plan. You only pay Meta's own charges for template messages, which go straight to Meta.
What happens if I don't renew?
We'll contact you first. If a plan is cancelled, the KiliChat team can turn off your logins and, if you ask, delete your data. See Privacy and your data.
I have more questions about pricing
Chat with us on WhatsApp or email info@kilichat.com. Tell us about your business and we'll recommend a plan.