Limited-time offer templates
A limited-time offer shows an offer banner with a title and, if you want, a countdown that tells the customer when the offer ends. It usually has a Copy code button for a coupon and a Website button to shop.
Limited-time offers are always Marketing templates.
How do I make a limited-time offer?
- Go to Automation → Templates and click New template.
- At the top, click Limited-time offer. KiliChat sets the category to Marketing.
- Type a Template name and Language code.
- Choose a Header: None, Image or Video. Upload the file if you chose one.
- Type the Offer title, up to 16 characters, like
Diwali sale. - Under Countdown, leave Ends after ticked and type how many hours the offer lasts (1 to 720). Untick it if you don't want an end time shown.
- Write the Message and fill in the examples for any variables.
- Under Buttons, add a Website button (required) and, if you like, a Copy code button.
- Click Save draft, then Submit.
How does the countdown work?
The hours count from each send, not from when the template was approved. If the countdown is 48 hours and you send the template on Monday at 10 AM, that customer sees the offer ending on Wednesday at 10 AM.
You can change the length:
- For all future sends: click Sending values on the approved template and change Offer lasts (hours from each send).
- For one broadcast: fill in Offer ends after (hours) in the new broadcast window. Leave it empty to use the template's own length.
What are the rules?
| Rule | Detail |
|---|---|
| Offer title | 1 to 16 characters |
| Countdown | 1 to 720 hours (30 days), or no end time |
| Header | None, image or video only |
| Footer | Not allowed |
| Buttons | Must have a website button; may also have one copy-code button; no quick replies or call buttons |
| Button order | Copy code first, then website (KiliChat sorts this for you) |
| Category | Marketing |
How do I change the coupon code?
The code you type in the editor is sent unless you change it. Use Sending values → Coupon code for future sends, or the Coupon code box in one broadcast. Codes are 1 to 15 letters and numbers.
Why is the editor showing "A limited-time offer needs a website button"?
Meta requires every limited-time offer to have a website button. Click Website under Buttons and add a link.
Can I send a limited-time offer from a flow?
Use them in broadcasts, sequences, the inbox and the API. In a flow, use the Template step only with simple templates for now. See Flow steps.